Many parents and caregivers are not aware of the hidden sugar in many of the beverages that they give to their children. That’s why the Healthy Beverage Partnership in conjunction with Jefferson County Public Health (JCPH) is promoting a new campaign aimed at educating parents and caregivers about the harmful effects of sugar and informing them of the high sugar content in many of the beverages they may be giving to their kids.
“The ‘Hidden Sugar’ campaign was designed to bring to light the many surprising places where sugar can hide,” said JCPH Healthy Beverage and Food Specialist, Allison Wilson. “You would never give your child 10 cookies for breakfast, but that’s exactly what you’re doing when you give them a 10 oz bottle of fruit punch. And most parents don’t realize that.”
Through simple graphics, the Hidden Sugar campaign compares the sugar levels of sugary drinks like juice drinks, sports drinks, and soda to the sugar levels found in sugary foods and desserts, such as cookies, donuts, popsicles, and more. The campaign also promotes healthier options including tap or fruit infused water.
Details on the Hidden Sugar campaign can be found at Hidden-Sugar.org. For further information on the local Sip Smart Coalition or the Healthy Beverage Partnership you can contact Allison Wilson at Jefferson County Public Health at 303-239-7007 or via email at firstname.lastname@example.org.
Sugary beverages are the single largest contributor of calories to our diet. By drinking just one sugary drink a day, a child has 25% increased risk of developing type 2 diabetes, 55% greater risk of being overweight or obese, and 150% greater risk of developing fat deposits in their liver, contributing to diabetes and heart disease.